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The 10 best SEO practices for 2024

By Fadi M.12 min read
The 10 best SEO practices for 2024

1. Optimise for voice search

Optimisation pour la Recherche Vocale

The rise of voice assistants

As Siri, Google Assistant and Alexa become more widely used, voice search is becoming a daily habit. Unlike traditional text queries, voice searches often use longer, natural questions. Users ask specific questions expecting precise, immediate answers. Businesses therefore need to adapt content to address these queries.

Optimisation strategies

To capture this growing traffic, include long-tail keywords and conversational language. Aim to answer your audience’s common questions directly. Clear, concise answers improve your chances of appearing in voice results, particularly featured snippets often read by assistants. Structure content so voice search engines can understand it easily.

Recommended tools

  • AnswerThePublic : Discover questions users frequently ask about specific topics and adapt your content to answer them precisely.
  • Google Voice Search Console : This tool helps analyse voice query performance, showing which searches bring voice traffic to your site so you can adjust your strategy.

2. User experience (UX) and Core Web Vitals

Why UX matters

User experience remains central to Google’s ranking criteria. Good UX improves not only rankings but also conversions and loyalty. In 2024, a smooth, pleasant experience matters more than ever. Users expect fast, intuitive, attractive websites. If your site falls short, they may leave quickly, potentially harming SEO performance.

Understand Core Web Vitals

Core Web Vitals are key indicators Google uses to evaluate user experience. They include:

  • Largest Contentful Paint (LCP) : Measures how long the main page content takes to load. Fast LCP improves a user’s first impression.
  • Interaction to Next Paint (INP) : Evaluates page responsiveness during a user’s first interaction. Low INP helps users interact quickly with your site.
  • Cumulative Layout Shift (CLS) : Measures visual stability. Low CLS means elements do not move unexpectedly, providing a steadier reading experience.

Recommended tools

  • Google PageSpeed Insights : Provides detailed website performance analysis, including Core Web Vitals, and practical recommendations for improving loading times and responsiveness.
  • Lighthouse : This performance and accessibility audit tool identifies potential problems that could harm your site’s user experience.

3. Quality content and E-E-A-T

Contenu de Qualité et E-E-A-T

Content as a foundation

Content remains the foundation of SEO. In 2024, following Google’s E-E-A-T principles—experience, expertise, authoritativeness and trustworthiness—is essential for relevant, credible content. Search engines favour content demonstrating deep expertise, recognised authority and reliability. It should be informative, well written, based on reliable sources and authored by experts. Author or source experience also matters, so testimonials, case studies and practical demonstrations can strengthen credibility.

Content creation strategies

To create quality content following E-E-A-T principles, research topics relevant to your audience thoroughly. Keep information current, verified and reliable. Use authoritative sources and cite them correctly. Structure content clearly and logically with subheadings, bullet points and short paragraphs for readability.

Recommended tools

  • Grammarly : Improves writing quality by correcting grammar and suggesting stylistic changes.
  • Yoast SEO : This WordPress plugin helps optimise content for SEO by checking readability and recommending improvements to meta tags and keywords.

4. Mobile optimisation

The importance of mobile-first

As mobile internet use grows, Google has adopted mobile-first indexing and ranking. Your mobile site is therefore central to SEO. In 2024, fully optimising for mobile users is essential for a smooth, pleasant experience.

Optimisation strategies

Use responsive design that adapts automatically to different screen sizes, readable fonts and easy-to-tap buttons. Keep mobile loading times fast, as mobile users tend to be less patient than desktop users.

Recommended tools

5. Technical SEO

SEO Technique

Why technical SEO matters

Technical SEO covers work on your website’s backend to improve search engine indexing and rankings. In 2024, a solid technical foundation matters more than ever for making your site accessible and understandable to search engines.

Optimisation strategies

Remove technical errors such as broken links and incorrect redirects. Use structured markup to help search engines understand content. Improve loading speed by compressing images, using caching and minimising CSS and JavaScript files.

Also read: How to optimise your SEO to reach Google’s first page in Morocco 

Recommended tools

  • Google Search Console : Monitor performance in search results and detect technical problems that could affect SEO.
  • Screaming Frog SEO Spider : A powerful tool for analysing technical aspects, identifying errors and suggesting solutions.

6. Quality backlinks

Why backlinks matter

Backlinks remain a key ranking factor. In 2024, focus on quality rather than quantity. Search engines favour links from authoritative sites relevant to your industry.

Backlink acquisition strategies

Create outstanding content that naturally encourages other sites to link to you. Collaborate and partner with relevant sites in your industry. Monitor and regularly clean up poor-quality backlinks that could harm rankings.

Recommended tools

  • Ahrefs : Analyse your own and competitors’ backlinks, identify link opportunities and monitor your link profile’s health.
  • Moz Link Explorer : Discover new backlink opportunities and monitor the quality of existing links.

7. Video content

Contenu Vidéo

The growing importance of video

Video continues to grow in popularity, and search engines increasingly feature it in results. In 2024, incorporating video into your content strategy can improve visibility and engagement.

Optimisation strategies

Start with high-quality videos addressing audience needs and interests. Use compelling titles and detailed descriptions containing relevant keywords. Add subtitles and transcripts to improve accessibility and search engine indexing.

Recommended tools

  • YouTube Studio : Essential for managing and optimising YouTube videos, including performance analysis and metadata optimisation.
  • VidIQ : Find relevant keywords, analyse video performance and increase visibility.

8. Optimise meta tags

The impact of meta tags

Meta tags, including titles and descriptions, provide search engines with information about your pages. In 2024, careful optimisation can improve click-through rates and search rankings.

Optimisation strategies

Give every page a unique, descriptive title containing relevant keywords. Write compelling, informative meta descriptions that encourage clicks. Use appropriate lengths so tags are not truncated in results.

Recommended tools

  • SEMrush : A comprehensive tool for analysing and optimising meta tags and monitoring search performance.
  • Yoast SEO : This WordPress plugin simplifies title and meta description optimisation with suggestions based on SEO best practices.

9. Local SEO

SEO Local

Why local SEO matters

Local SEO is crucial for businesses relying on local customers. In 2024, optimising your local presence can attract more customers in your area and improve local search visibility.

Optimisation strategies

Start by claiming and verifying your Google My Business listing. Make sure your address, phone number, opening hours and other information are accurate and current. Encourage positive reviews and respond to all feedback, whether positive or negative.

Also read: The benefits of Google My Business for Moroccan businesses 

Recommended tools

  • Google My Business : Essential for managing and optimising your business listing, interacting with customers and tracking local performance.
  • Moz Local : Manage and synchronise business information across local platforms to improve local visibility.

10. Analyse and adapt

Why analysis matters

Ongoing SEO analysis identifies improvement areas and guides strategy adjustments. In 2024, using analytics tools to monitor performance and adapt is crucial to competitiveness.

Analysis strategies

Use analytics to monitor traffic, keyword rankings and user behaviour. Identify strong pages and those needing improvement. Adjust strategies based on collected data to maximise SEO impact.

Recommended tools

  • Google Analytics : Track site traffic, analyse user behaviour and measure SEO campaign performance.
  • SEMrush : Monitor keyword rankings, analyse competitors and adjust SEO strategies accordingly.

Conclusion

SEO continues to evolve in 2024. Stay current with best practices to maintain and improve online visibility. These ten practices help optimise your site for search engines, provide a better experience and attract more qualified traffic.

“For lasting SEO results in 2024, focus on user experience, voice search and quality content.”

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