Legal Cover · Legal services in the United Arab Emirates
The context
Attract enquiries. Then keep track.
For a legal services business, advertising is one stage of the journey. The website needs to explain the offer and make contact easy. Follow-up then helps the team retrieve conversations and handle enquiries.
GoSocial supported Legal Cover with the website, Google Ads and Meta Ads campaigns, and GoHighLevel CRM setup with automations. The screenshots below document the available advertising metrics.
The setup
A connected journey, from the first click to follow-up.
01 · Acquisition
Google & Meta Ads
Two channels to introduce the offer and generate contact actions: Google searches, forms and conversations on Meta.
02 · Conversion
A website supporting the offer
A presentation of services and a contact journey that gives prospects a clear next step.
03 · Organisation
CRM & automation
GoHighLevel setup and automations to organise enquiry follow-up. Qualification and closing sales remain the responsibility of the Legal Cover team.
Google Ads · Screenshot from 9 October 2026
Actions measured in the Legal Cover account.
The supplied view shows the cumulative data below. Google Ads rounds the larger values; the full date range in the selector is partially obscured by a notification in the screenshot.
15.1kDisplayed clicks · rounded value
1.24kGoogle Ads conversions · rounded value
2,36 %Displayed click-through rate
Actual screenshot supplied by GoSocial. Displayed spend: “dh56.6k”, in the account currency. Conversions correspond to actions configured in Google Ads, not a number of customers or completed cases. Email and account ID are hidden; figures are preserved.
These data document the account. They alone do not allow revenue or ROI to be calculated. The Google and Meta screenshot periods differ: their results are not added together.
Meta Ads · 8 September 2023 to 8 October 2026
Forms and conversations, in context.
The Meta view shows 14 campaigns over the selected period. Their objectives differ: leads, forms and conversations. The table does not show a consistent total lead count.
AED 39,893.22Total displayed spend over the period
957 350Total displayed impressions
320 leadsOne visible campaign · AED 37.58 per lead
Actual screenshot from the Legal Cover account. Another visible campaign shows 58 conversations at AED 23.90 per result. Leads and conversations are distinct metrics; they do not represent sales. The account ID is hidden.
What this reference illustrates
Acquisition and follow-up are built together.
Visibility, the landing page and CRM address complementary needs. Campaigns produce measurable actions. Handling enquiries and sales conversations then helps establish their real value.
