Get found for your expertise.
Doctors, lawyers and other professionals: campaigns focused on your services and location, with attention to the advertising rules that apply to your profession.
GOOGLE ADS · SERVICE BUSINESSES · UK
Google Ads in the UK.
Get found at the right moment.
We agree the towns, cities or postcode areas you serve, use British English and review calls and forms against your working hours. Advertising spend stays in your own account; our management fee is separate.
Show up on Google at the right moment. GoSocial creates and optimises your campaigns to attract enquiries that match your services, location and budget.
Clients trust us
THE GOSOCIAL JOURNEY
Google Ads · 3 connected steps.
01
Get foundThe right search
Google Ads
Your service in London
Sponsored
Your businessyour-business.example
Your service in London · Let’s talk about your project
Expertise tailored to your needs. Explore our services and speak with our team.
Search Your offer Contact
Fictional example · simplified search preview
A clear next step. An organised follow-up.
02
Receive an enquiryA clear offer
03
Follow up with the leadFrom enquiry to appointment
They trusted us with their project.
-5400560.png/:/rs=h:100,cg:true,m/qt=q:95)
Clear budgetingAd spend and fees shown separately
An account in your nameYou keep access
Practical trackingCalls, forms and appointments
YOUR BUSINESS, YOUR STRATEGY
Campaigns designed for your customers.
A useful enquiry is more than a click. We work on the searches, locations and offers that fit your business.
Attract the right projects.
Estate agencies and property businesses: target searches around your properties, locations and the needs of buyers, tenants or owners.
Turn intent into an enquiry.
Put your offer in front of people already looking for a solution, then give them a simple, suitable way to contact you.
OUR APPROACH
A clear direction. Regular improvements.
We start with your business reality: what you sell, where you operate and what makes an enquiry worthwhile for you.
Swipe to explore more →
Your offer and your market
Review your goals, competitors, pages and existing account.
Targeted campaigns
Keywords, locations, ads and exclusions organised around your services.
Meaningful actions
Conversion tracking and discussions with you about the quality of the leads received.
Decisions you can understand
Regular adjustments and a monthly report to explain results and next steps.
THE RIGHT CHANNELS
The format follows your goal.
For small service businesses, search ads are often the starting point. Other formats are chosen according to your market, content and budget.
Define my project priorities →Google Search
Respond to searches that express a specific need for your services.
Understand Google search ads →Google Maps
Support local visibility when your business and listing are eligible.
Explore Google Maps ads →Display & remarketing
Stay visible to relevant audiences, based on available data and applicable rules.
Understand Google Display ads →YouTube
Present your offer through video when awareness or consideration is a priority.
Explore YouTube advertising →QUALITY BEFORE VOLUME
Quality Score: make every click more relevant.
Google Ads Quality Score is a diagnostic score from 1 to 10, available for Search campaign keywords. It helps identify improvements between the search, your ad and your page.
01 / GIVE PEOPLE A REASON TO CLICK
Expected click-through rate
We test specific messages and tangible benefits. The goal is to give the right people a reason to choose your ad.
02 / ANSWER THE SEARCH
Ad relevance
We align your keywords, ad groups and offer. Irrelevant searches are excluded to reduce wasted clicks.
03 / DELIVER ON THE PROMISE
Your landing page experience
A useful page that loads quickly on mobile and is easy to understand helps visitors move forward. We check the offer, form and appointment process.
Our priority remains lead quality and cost. The displayed Quality Score is not used directly in the auction and guarantees neither a position nor a CPC. Understand Quality Score with Google.
Experience with an international business.
Our Legal Cover project connected a website, Google Ads, Meta Ads and GoHighLevel CRM with follow-up automations. Qualification and closing remained with the customer’s team. The case explains the scope and the limits of the data.
Explore the Legal Cover case study →YOUR BUDGET IN A FEW SECONDS
Calculate your investment.
A fee calculation with launch costs shown separately. Together, we will define the budget suited to your market.
How much would you like to spend on adverts?
The calculator applies the published scale before any taxes. Amounts are rounded in the selected currency. Setup is added only if needed, after approval of the quote.
Your estimate
Budget paid to Google1,000 GBP
Fixed management fee290 GBP
Monthly total1,290 GBP
One-off setup0 GBP
First month, with selected options
1,290 GBP
Indicative estimate. The quote confirms requirements and terms.
Review my project with GoSocialYOUR BUDGET → YOUR CUSTOMERS → YOUR MARGIN
Estimate your return on investment.
Set your budget and estimated cost per click. Add your average profit per customer: the calculation includes the Google budget and GoSocial fees. Assumptions: 10% of clicks become enquiries, then 20% of those enquiries become paying customers.
Your campaign assumptionsSet your estimated cost per click below. This scenario is adjustable and is not a UK or US market benchmark.
10% enquiries · 20% salesFrom 100 clicks: 10 enquiries, then 2 paying customers. Simulation assumptions.
How does this scenario work?
You control the budget, cost per click and profit per customer. The calculation assumes 10% of clicks become enquiries and 20% of enquiries become customers. These are planning assumptions, not measured market averages.
YOUR SCENARIO · COSTS INCLUDEDRefine my budget with GoSocial
—estimated return on investment
Estimated clicks324
Estimated enquiries · at 10%32,4
Estimated customers · 20% of enquiries6,5
Estimated total cost per customer787,35 GBP
Profit before advertising & management—
Profit after advertising & GoSocial—
Budget paid to Google1,000 GBP
GoSocial management 290 GBP290 GBP
Total budget needed per month1,290 GBP
Your break-even pointEnter your average profit per customerCustomers needed to cover ad spend and GoSocial fees. Excludes setup and any additional costs.
Calculation and fee details
ROI = (profit generated − total cost) ÷ total cost × 100. Total cost includes Google and our monthly management. Any GBP 250setup is a one-off charge, separate from this monthly cost. View packages and calculate the first month. Rounded amounts, before any applicable taxes. Other costs must be included in your profit per customer.
An illustrative simulation to give you a starting point.
Limitations of this estimate
The assumptions of 10% enquiries and 20% sales provide an order of magnitude. Actual results may be substantially higher or lower depending on your market, adverts, page and sales follow-up. This estimate is neither a personalised forecast nor a guarantee of results.
Our optimisation and your follow-up make the difference. GoSocial optimises targeting, adverts and budgets to improve enquiry quality. On your side, answering calls quickly, presenting your offer and following up with prospects help turn those contacts into customers.
Simulation with no guaranteed results. The 10% enquiry and 20% sales rates are assumptions, not observed or promised performance. Results assume the budget is spent and distinguish enquiries from paying customers. The market, page and sales process influence actual results.
BEFORE YOU START
Your questions, answered.
Points to clarify before investing in a Google Ads campaign in the UK.
Let’s discuss your situation →What budget should I plan for Google Ads?
You need to include ad spend, management fees and, if required, initial setup. The right amount depends on your services, location, competition and goals. The calculator estimates costs; it does not predict sales.
Is the Setup Package mandatory with management?
No, it is not added automatically. We review your existing account and tracking. If initial setup is needed, its scope and price are agreed in the quote before launch.
Do I need to rebuild my website to run a campaign?
Not necessarily. We check that your page explains your offer clearly, works on mobile and makes it easy to contact you. Improvements or a new page may be recommended; website or landing page creation is quoted separately.
How do you assess lead quality?
We track the agreed actions, such as calls and forms, then compare that data with your feedback: service fit, location, requirements and follow-up. A click or a form submission does not guarantee a customer.
When can I expect to see the first results?
Ads can start generating visibility after Google approves them. Assessing results then requires enough data and adjustments. Timing depends on the market, budget, website and your customers’ decision cycle.
Does Google Ads replace organic SEO?
The two complement each other: Google Ads provides paid visibility, while SEO builds your website’s organic presence over time. The choice depends on your priorities and budget.
A CONNECTED ECOSYSTEM
Our technology partners.
Complementary platforms to build, promote and grow your digital presence.
Explore real projects.
See our work in context. Each case study identifies the customer’s market, the services delivered and the supporting data.
Legal Cover
A journey connecting a website, Google Ads, Meta Ads and GoHighLevel CRM to organise enquiry follow-up.
View the project and dataOuiGlass
Local Google Ads campaigns organised for multiple automotive-glass centres.
View the project and dataEach case covers a specific client and period. Historical results do not predict the outcome of your project.
Let’s talk about your next stepYour project deserves
Your project deserves
a plan that
works.
Book a 30-minute conversation. We’ll discuss your business, what you already have and the next useful step.
Prefer to write? Email our team is also available.
Google Meet Preparing available times…
