Introduce the offer. Make the first contact easier.
For a language-training business, attracting attention is not enough: interested people need a simple way to leave an enquiry.
Nevy’s Language advertising support is documented by two historical Meta Ads Manager screenshots. They show French-language campaigns, audience tests and image tests.
The setup
An account structured around audiences and enquiries.
01
French-language campaigns
Visible campaigns for Canada and the United States, with separate ad sets by audience.
02
Audience and image testing
Account labels document test campaigns, geographic targeting and image variations.
03
Meta forms
The selected results below correspond to the “On-Facebook Leads” metric displayed by Meta.
Data, in context
441 leads from one documented campaign.
Excerpt from a lead-generation campaign in the Nevy’s Language 2 account. Displayed range: 5 October 2021 to 5 November 2024. These figures concern this campaign, not all the business’s sales.
441Leads recorded on Facebook
7,90 $Displayed cost per lead
3 485,19 $Campaign spend
Campaign names are hidden for confidentiality; the account name and results are preserved. Screenshot supplied by Fadi Mozail, dated 5 November 2024. The currency is retained as displayed (“$”).
Another Nevy’s Language account: campaign names are hidden for confidentiality, while the account name and historical metrics are preserved. “All” clicks are not leads, and totals are not presented as sales.
Leads do not necessarily correspond to paid enrolments. Enquiry quality and final sales require sales follow-up data. No ROAS is inferred from these screenshots.
What this reference illustrates
Clear results. Without confusing enquiries and customers.
A campaign can generate enquiries at a measurable cost. To manage growth, those enquiries then need to be connected to qualification, meetings and actual enrolments.
