CREATIVE · TESTING · ACQUISITION · UK

TikTok Ads in the UK.
Video that starts conversations.

Videos that speak to your audience, structured campaigns and enquiries followed up. GoSocial helps small businesses in the UK test TikTok with a clear strategy.

A clear scopeEnquiry trackingPersonal support
THE GOSOCIAL JOURNEY
TikTok Ads · 3 connected steps.
01
Capture attentionA video that holds attention
A clear next step. An organised follow-up.
02
Encourage actionA clear offer
03
Track enquiriesContacts & appointments
They trusted us with their project.
Legal Cover
OuiGlass
Machaussure.ma
Riad Monceau
British Academy School Marrakech
Nevy’s LanguageRapid Pare-Brise Saint-NazaireDFM Clinic Casablanca
TikTok Ads partner for UK businesses

From the first scroll to the next enquiry.

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Videos designed for the feed

A direct hook, a useful demonstration and a clear invitation to act. We prepare angles and adaptations before launch.

A test that teaches you something

Several messages and creative variations, a defined budget and criteria to decide what to keep, improve or stop.

A destination that converts

Your ad leads to a page aligned with your offer. Enquiries are measured and passed to your team for follow-up.

A PRACTICAL SCOPE

You know what is being done.
And why.

Deliverables, access and responsibilities are defined at the start. We focus on your business, beyond isolated metrics.

Define my project scope
  • Review of your offer and audience
  • Creative angles, scripts and video variations
  • Account and campaign structure
  • Enquiry tracking checks
  • Creative testing and adjustments
  • A clear report and recommendations
OUR APPROACH

A clear plan, from brief to follow-up.

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Understand your business

Your offer, customers, resources and starting point. We choose priorities together.

Create and set up

An agreed scope, checkpoints and practical deliverables. Your feedback is part of the work.

Measure and adjust

We review meaningful results and next actions. Your feedback from the field informs improvements.

YOUR STARTING POINT

One question. A direction.

Choose your priority to prepare our conversation. This short assessment gives you a starting point, rather than a promise of results.

We will review your market, offer and resources before confirming the plan.

Your first direction

Start with the essentials.

Focus: Build awareness of my offer. Your target market, objectives, available content and sales follow-up shape the plan. We assess the resources and costs before recommending a scope.
ONE-OFF SETUP

Setup Package

250 GBP

One payment · establish the foundations for launch.

  • TikTok Ads account and access setup
  • Acquisition strategy and initial structure
  • Tracking plan with TikTok Pixel and Events API, as agreed in the quote
  • Events and audiences suited to your website
  • Documentation of the tracking installed
Prepare my launch

Monthly management, ad spend, licences and any hosting are charged separately.

MONTHLY SUPPORT

Management Package

290 GBP / month

UK fees in GBP: fixed management of 290 GBP per month and initial setup of 250 GBP when required. Advertising spend is separate.

  • Campaign audit and creation or restructuring
  • Audience development and creative testing
  • Ad and budget optimisation
  • Support from a TikTok Ads specialist and WhatsApp discussions
  • Monthly report and recommendations
Discuss my campaigns

Setup is added only if needed, after approval of the quote.

UK fees in GBP: fixed management of 290 GBP per month and initial setup of 250 GBP when required. Advertising spend is separate.

YOUR BUDGET IN A FEW SECONDS

Calculate your investment.

A fee calculation with launch costs shown separately. Together, we will define the budget suited to your market.

How much would you like to spend on adverts?

The calculator applies the published scale before any taxes. Amounts are rounded in the selected currency. Setup is added only if needed, after approval of the quote.

Your estimate

Budget paid to TikTok1,000 GBP
Fixed management fee290 GBP
Monthly total1,290 GBP
One-off setup0 GBP

First month, with selected options

1,290 GBP

Indicative estimate. The quote confirms requirements and terms.

Review my project with GoSocial

Explore my budget’s potential

YOUR QUESTIONS

Before you begin.

Need more detail about your project? Let’s discuss it directly.

Is TikTok suitable for a service business?

That depends on your offer, audience and ability to demonstrate your expertise. We review these points before recommending TikTok over Google Ads or Meta Ads.

Do I need to provide the videos?

We define the scripts and format together. You can provide existing footage or plan a production, with its scope specified in the quote.

What budget should I plan for?

The budget is defined according to your market, goals and available creative. Ad spend, production and management are shown separately. No cost per lead is guaranteed.

How do you measure results?

We track enquiries or purchases according to the setup chosen, then assess their quality alongside your sales feedback.

A CONNECTED ECOSYSTEM

Our technology partners.

Complementary platforms to build, promote and grow your digital presence.

Meta Business Partners
Google Partner
Shopify
TikTok

TikTok Ads: your UK project.

For your UK project, we agree the regions you serve, the audience, content languages and the tools to connect. We plan content in British English and agree the areas you serve. Work and approvals happen remotely with your team; enquiries, appointments and completed sales are measured separately.

YOUR BUDGET · YOUR ENQUIRIES · YOUR PROFITABILITY

Estimate your TikTok Ads return on investment.

How many enquiries could your budget generate? Test a cost per enquiry, your customer conversion rate and average profit. The calculation includes the TikTok Ads budget and our fees.

Understand the assumptions

Example values for testing a TikTok Ads scenario, to replace with your data. These amounts are not measured average costs for this platform. Actual costs may be lower or higher depending on your offer, market, creative and the quality of enquiries sought. Adapt the scenario to your business.

Example: 20% means 2 customers for every 10 enquiries. Adjust this rate to your sales follow-up.

An enquiry is a request through a form or message, not a sale. Profit per customer is the amount billed minus the costs of your service or product, before advertising and fees.

Why calculate cost per enquiry rather than CPC?

An inexpensive click does not guarantee a useful enquiry. For a small service business, cost per enquiry connects the budget directly to requests received. We then measure it in your campaigns and compare it with enquiry quality and completed sales.

Enquiries = media budget ÷ cost per enquiry. Customers = enquiries × conversion rate. Replace assumptions with actual data as soon as it is available; this is not a forecast by industry or country.

YOUR SCENARIO · COSTS INCLUDED
—estimated return on investment
Estimated enquiries50
Estimated customers · 20 % of leads10
Estimated total cost per customer510 GBP
Profit before advertising & management—
Profit after advertising & GoSocial—
Budget paid to TikTok Ads1,000 GBP
GoSocial management 290 GBP290 GBP
Total budget needed per month1,290 GBP
Your break-even pointEnter your profit per customerCustomers needed to cover advertising spend and GoSocial management. Setup and additional costs are separate.
Calculation and fee details

ROI = (profit generated − total cost) ÷ total cost × 100. The total includes TikTok Ads and our monthly management. Any GBP 250 setup is one-off, separate and confirmed in the quote. Amounts are before any applicable taxes. Other expenses must be included in your profit per customer.

Refine my budget with GoSocial
A simulation to give you a starting point.
Limitations of this estimate

Cost per enquiry and the sales rate are adjustable assumptions. Actual results may be substantially higher or lower depending on your offer, creative, audience and follow-up. This simulation is neither a personalised forecast nor a guarantee of results.

Our optimisation and your follow-up make the difference. GoSocial works on creative, audiences and budgets to improve enquiry quality. Your response speed, the quality of conversations and follow-ups help turn enquiries into customers.

Let’s talk about your next step

Your project deserves
a plan that
works.

Book a 30-minute conversation. We’ll discuss your business, what you already have and the next useful step.

Prefer to write? Email our team is also available.

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