For automotive glass, demand depends on location, urgency and the service sought. Campaigns need to help people find a suitable nearby centre.
OuiGlass support involves several local accounts. The screenshot below presents the cumulative history of the main “OuiGlass” manager account, covering 182 accounts, over the maximum available date range.
The setup
Organised by centre and intent.
01
Local visibility
Separate accounts and campaigns for several OuiGlass centres, with performance reviewed by location.
02
Google search
Google Ads campaigns capturing searches related to automotive glass needs.
03
Contact tracking
Conversions are analysed as measured Google Ads actions, then compared with the centres’ sales follow-up.
Data, in context
€2.64 million in cumulative spend.
Main “OuiGlass” manager account · maximum displayed range: 1 December 2016 to 5 October 2026. The figures below reflect the “Total: 2 managers, 182 accounts” row, separate from the total for filtered accounts.
1 721 005Cumulative clicks in the manager account
43 977Conversions attributed by Google Ads
€2.64MCumulative advertising spend
Actual screenshot from the OuiGlass account over the maximum date range · total cost: €2,637,519.69 · average CPC: €1.53 · cost per conversion: €59.24. Screenshot taken on 5 October 2026.
These data describe the manager account’s cumulative history. They are not monthly results and do not attribute this entire history to GoSocial. Conversions measure tracked Google Ads actions, not a number of customers or billed jobs.
What this reference illustrates
Demand is local. Management should be too.
An overall view helps monitor investment, while analysis by centre allows campaigns to adapt to each area’s needs. Turning contacts into jobs also depends on how enquiries are handled.
