Start with your offer
List the services, areas and needs your business addresses.
GOSOCIAL · GOOGLE ADS GUIDEKeyword strategy:
Keyword strategy:
searches that matter.
Choosing the right keywords means understanding what your future customers search for, then distinguishing relevant enquiries from unnecessary clicks.
GoSocial / Google Ads approach
From the first visit
to the next customer.
Start with your offerList the services, areas and needs your business addresses.
Group search intentionsSeparate quote requests, brand searches and informational searches.
Exclude irrelevant searchesAnalyse search terms and add relevant exclusions.
One strategy. Connected steps. Clear follow-up.
Our approach
A practical approach, step by step.
Group search intentions
Separate quote requests, brand searches and informational searches.
Exclude irrelevant searches
Analyse search terms and add relevant exclusions.
Adjust using conversions
Assess enquiry quality, cost and growth opportunities.
In practice
Your service + strong intent
| Indicator | Example | What it means |
|---|---|---|
| Commercial intent | “air conditioning installation Marrakech quote” | Worth considering if you offer this service in this area. |
| Informational search | “how does air conditioning work” | May support content, but does not necessarily signal an immediate enquiry. |
| Search outside your offer | “air conditioning technician jobs” | Exclude from a campaign designed to acquire customers. |
Educational examples. Settings are defined around your business.
What makes the difference
Optimise the journey, beyond clicks alone.
A good campaign needs a clear offer and a convincing page. Your team then needs to respond promptly to enquiries. We use your feedback to improve lead quality.
Explore our supportExplore further
Understand before you choose.
Let’s talk about your next stepYour project deserves
Your project deserves
a plan that
works.
Book a 30-minute conversation. We’ll discuss your business, what you already have and the next useful step.
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