LinkedIn Ads · Small businesses · US & eligible markets

LinkedIn Ads in the US.
Reach the right decision-makers.

We help US service businesses reach the right decision-makers on LinkedIn. We connect your expertise with a professional audience and a contact journey suited to your sales cycle.

An account in your nameAd budget shown separatelyInquiries tracked
THE GOSOCIAL JOURNEY
LinkedIn Ads · 3 connected steps.
01
Reach decision-makersB2B expertise
A clear next step. An organized follow-up.
02
Create an opportunityA business inquiry
03
Support the decisionFollow-up & appointments
They trusted us with their project.
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A connected journey

Targeting a job title is not enough. Address the problem it faces.

We define target profiles, then tailor the message to their challenges. Targeting can use roles, industries and companies, according to available options. Tests focus on the offer as well as the ads.

Assess this channel’s potential

Channels to choose together

  • Sponsored content in the feed
  • Lead Gen Forms or a dedicated page
  • Conversion tracking and CRM connection within the agreed scope

A completed form is not automatically a qualified lead. Together, we track appointments, opportunities and conversation quality to interpret results.

Our method

A prepared launch. Decisions explained.

We connect LinkedIn Ads to your B2B offer, tracking and sales follow-up. Together, we define the offer, goals and resources before launching campaigns.

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Understand

Account audit, offer analysis and market review. We identify the useful action and the conditions needed for a test.

Build & launch

Prepare audiences, creative and tracking. You approve the key elements and budget before going live.

Measure & improve

Testing, spend monitoring and regular reporting. Your feedback on leads helps us adjust the setup.

ONE-OFF SETUP

Setup Package

250 USD

One payment · establish the foundations for launch.

  • LinkedIn Ads account and access setup
  • Acquisition strategy and initial structure
  • Tracking plan with LinkedIn Insight Tag and conversion tracking, as agreed in the quote
  • Events and audiences suited to your website
  • Documentation of the tracking installed
Prepare my launch

Monthly management, ad spend, licences and any hosting are charged separately.

MONTHLY SUPPORT

Management Package

290 USD / month

US fees in USD: fixed management of 290 USD per month and initial setup of 250 USD when required. Advertising spend is separate.

  • Campaign audit and creation or restructuring
  • Audience development and creative testing
  • Ad and budget optimization
  • Support from a LinkedIn Ads specialist and WhatsApp discussions
  • Monthly report and recommendations
Discuss my campaigns

Setup is added only if needed, after approval of the quote.

US fees in USD: fixed management of 290 USD per month and initial setup of 250 USD when required. Advertising spend is separate.

From click to appointment

The campaign attracts. Your follow-up converts.

A clear website and organized CRM help you handle every inquiry. GoSocial can connect forms, sources and follow-ups according to your tools and available integrations.

Your team stays in charge of calls, advice and closing sales. Together, we review lead quality to improve acquisition.

Discover our work

Different businesses. Practical projects.

Explore available case studies and services delivered for GoSocial customers. Each project explains its context and available data.

Explore our work →
YOUR BUSINESS, YOUR STRATEGY

Campaigns built for your industry.

Reach the right people in companies suited to your offer. Here are approaches tailored to different B2B industries.

Scroll to find your industry
Explore our approach by industry
01 / Consulting & professional practices

Meet the right decision-makers.

Present specific expertise to roles and companies relevant to your offer.

The key point

Offer a useful appointment, then qualify the need.

02 / Software & IT services

Generate demo requests.

Highlight a use case, demonstration or resource linked to your prospects’ challenges.

The key point

Qualify the role, company size and project before the demo.

03 / Professional training

Reach training managers.

Present your programmes to relevant HR managers, business leaders and teams.

The key point

Distinguish individual interest from a genuine company training project.

04 / HR & recruitment services

Start B2B conversations.

Explain your approach and specialisms to companies suited to your market.

The key point

Track opportunities and appointments in a clear pipeline.

05 / Industry & B2B suppliers

Attract business projects.

Present your capabilities, solutions and practical applications for your target industries.

The key point

Qualify volumes, timelines and project requirements.

06 / Commercial property

Identify company projects.

Promote your offices, premises or property services to relevant decision-makers.

The key point

Clarify floor area, location and timing before a conversation.

These examples illustrate our approach. Messages and targeting are adapted to your offer and your industry’s advertising rules.

YOUR BUDGET IN A FEW SECONDS

Calculate your investment.

A fee calculation with launch costs shown separately. Together, we will define the budget suited to your market.

How much would you like to spend on adverts?

The calculator applies the published scale before any taxes. Amounts are rounded in the selected currency. Setup is added only if needed, after approval of the quote.

Your estimate

Budget paid to LinkedIn1,000 USD
Fixed management fee290 USD
Monthly total1,290 USD
One-off setup0 USD

First month, with selected options

1,290 USD

Indicative estimate. The quote confirms requirements and terms.

Review my project with GoSocial

Explore my budget’s potential

YOUR STARTING POINT

Which approach suits your business?

Choose your goal and current situation. An initial recommendation appears here, with no form or contact details required.

Change your answers to compare approaches.

YOUR RECOMMENDATION

Two answers. A clearer direction.

Select both options to see what we recommend working on first.

An initial direction, to refine together during your free consultation.
Your questions

Before launching LinkedIn Ads.

The right channel depends on your audience, offer and ability to follow up on inquiries.

Is LinkedIn Ads suitable for a small business?

Yes, if the B2B offer, customer value and test budget align. For a very local consumer business, another channel may be more suitable.

Do you handle the sales?

We prepare campaigns and inquiry tracking. Your team remains responsible for calls, sales qualification and closing deals.

What budget should I plan for a launch?

We define a test budget after reviewing your goal, market and available content. The quote separates ad spend, fees and any creative services.

Do you guarantee a number of customers?

No. Results depend on your market, creative, landing page and sales follow-up. We agree useful measures and analyse results to decide the next steps.

A CONNECTED ECOSYSTEM

Our technology partners.

Complementary platforms to build, promote and grow your digital presence.

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LinkedIn Ads: your US project.

For your US project, we agree the states and metropolitan areas you serve, the audience, content languages and the tools to connect. We plan content in American English and agree the states or metropolitan areas you serve. Work and approvals happen remotely with your team; inquiries, appointments and completed sales are measured separately.

YOUR BUDGET · YOUR ENQUIRIES · YOUR PROFITABILITY

Estimate your LinkedIn Ads return on investment.

How many inquiries could your budget generate? Test a cost per inquiry, your customer conversion rate and average profit. The calculation includes the LinkedIn Ads budget and our fees.

Understand the assumptions

Example values for testing a LinkedIn Ads scenario, to replace with your data. These amounts are not measured average costs for this platform. Actual costs may be lower or higher depending on your offer, market, creative and the quality of inquiries sought. Adapt the scenario to your business.

Example: 20% means 2 customers for every 10 inquiries. Adjust this rate to your sales follow-up.

An inquiry is a request through a form or message, not a sale. Profit per customer is the amount billed minus the costs of your service or product, before advertising and fees.

Why calculate cost per inquiry rather than CPC?

An inexpensive click does not guarantee a useful inquiry. For a small service business, cost per inquiry connects the budget directly to requests received. We then measure it in your campaigns and compare it with inquiry quality and completed sales.

Inquiries = media budget ÷ cost per inquiry. Customers = inquiries × conversion rate. Replace assumptions with actual data as soon as it is available; this is not a forecast by industry or country.

YOUR SCENARIO · COSTS INCLUDED
—estimated return on investment
Estimated inquiries50
Estimated customers · 20 % of leads10
Estimated total cost per customer510 USD
Profit before advertising & management—
Profit after advertising & GoSocial—
Budget paid to LinkedIn Ads1,000 USD
GoSocial management 290 USD290 USD
Total budget needed per month1,290 USD
Your break-even pointEnter your profit per customerCustomers needed to cover advertising spend and GoSocial management. Setup and additional costs are separate.
Calculation and fee details

ROI = (profit generated − total cost) ÷ total cost × 100. The total includes LinkedIn Ads and our monthly management. Any USD 250 setup is one-off, separate and confirmed in the quote. Amounts are before any applicable taxes. Other expenses must be included in your profit per customer.

Refine my budget with GoSocial
A simulation to give you a starting point.
Limitations of this estimate

Cost per inquiry and the sales rate are adjustable assumptions. Actual results may be substantially higher or lower depending on your offer, creative, audience and follow-up. This simulation is neither a personalized forecast nor a guarantee of results.

Our optimization and your follow-up make the difference. GoSocial works on creative, audiences and budgets to improve inquiry quality. Your response speed, the quality of conversations and follow-ups help turn inquiries into customers.

Let’s talk about your next step

Your project deserves
a plan that
works.

Book a 30-minute conversation. We’ll discuss your business, what you already have and the next useful step.

Prefer to write? Email our team is also available.

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