Microsoft Ads · Small businesses · US & eligible markets

Microsoft Ads in the US.
Be found beyond Google.

We help US businesses reach searches on Bing and eligible placements in the Microsoft Advertising network. A complementary channel, chosen according to your market and available search volume.

An account in your nameAd budget shown separatelyInquiries tracked
THE GOSOCIAL JOURNEY
Microsoft Ads · 3 connected steps.
01
Get foundA relevant search
A clear next step. An organized follow-up.
02
Receive an inquiryA clear offer
03
Follow up with the leadFrom inquiry to appointment
They trusted us with their project.
Legal Cover
OuiGlass
Machaussure.ma
Riad Monceau
British Academy School Marrakech
Nevy’s LanguageRapid Pare-Brise Saint-NazaireDFM Clinic Casablanca
A connected journey

A real Microsoft strategy. Beyond a simple copy.

Importing from Google Ads can provide a starting point. We then review budgets, bids, locations, ads and conversion goals. Delivery settings and observed searches are checked to adapt the campaign to the network.

Assess this channel’s potential

Channels to choose together

  • Search ads on Bing
  • Extensions suited to your goal
  • Inquiry tracking with UET, according to your website

Available formats and placements depend on the country and account. We prioritise qualified inquiries over promises of cheaper clicks.

Our method

A prepared launch. Decisions explained.

We connect Microsoft Ads to your business goals, tracking and follow-up. Together, we define the offer, goals and resources before launching campaigns.

Swipe to explore more →

Understand

Account audit, offer analysis and market review. We identify the useful action and the conditions needed for a test.

Build & launch

Prepare audiences, creative and tracking. You approve the key elements and budget before going live.

Measure & improve

Testing, spend monitoring and regular reporting. Your feedback on leads helps us adjust the setup.

ONE-OFF SETUP

Setup Package

250 USD

One payment · establish the foundations for launch.

  • Microsoft Ads account and access setup
  • Acquisition strategy and initial structure
  • Tracking plan with Microsoft UET and conversion tracking, as agreed in the quote
  • Events and audiences suited to your website
  • Documentation of the tracking installed
Prepare my launch

Monthly management, ad spend, licences and any hosting are charged separately.

MONTHLY SUPPORT

Management Package

290 USD / month

US fees in USD: fixed management of 290 USD per month and initial setup of 250 USD when required. Advertising spend is separate.

  • Campaign audit and creation or restructuring
  • Audience development and creative testing
  • Ad and budget optimization
  • Support from a Microsoft Ads specialist and WhatsApp discussions
  • Monthly report and recommendations
Discuss my campaigns

Setup is added only if needed, after approval of the quote.

US fees in USD: fixed management of 290 USD per month and initial setup of 250 USD when required. Advertising spend is separate.

From click to appointment

The campaign attracts. Your follow-up converts.

A clear website and organized CRM help you handle every inquiry. GoSocial can connect forms, sources and follow-ups according to your tools and available integrations.

Your team stays in charge of calls, advice and closing sales. Together, we review lead quality to improve acquisition.

Discover our work

Different businesses. Practical projects.

Explore available case studies and services delivered for GoSocial customers. Each project explains its context and available data.

Explore our work →
YOUR BUSINESS, YOUR STRATEGY

Campaigns built for your industry.

Your customers do not all search for the same thing. We tailor ads, pages and follow-up to the inquiries that matter to your business.

Scroll to find your industry
Explore our approach by industry
01 / Law firms

Inquiries related to your specialism.

Highlight your areas of practice and location to reach people looking for legal support.

The key point

A clear appointment process, with initial screening of inquiries.

02 / Clinics & medical practices

Make booking an appointment easier.

Present your services, availability and location to people searching for a practitioner.

The key point

Track calls and appointments, with messages adapted to your industry’s rules.

03 / Estate agencies

Attract the right property inquiries.

Separate buying, renting and valuation searches by neighbourhood and the properties you offer.

The key point

Qualify the budget, location and project timeline before the appointment.

04 / Renovation & construction

Receive targeted quote requests.

Reach searches for your trades: renovation, air conditioning, joinery or fit-outs, within your service area.

The key point

A form that captures the requirements and site location.

05 / Automotive & windscreen services

Be visible when you are needed.

Reach drivers looking for repairs, windscreen replacement or a nearby automotive service.

The key point

Simple calls and bookings, matched to your opening hours and capacity.

06 / SMEs & B2B services

Connect with the right businesses.

Promote a specific offer: IT, consulting, outsourcing or business services.

The key point

Qualify the company’s size and needs, then organize follow-up in your CRM.

07 / Schools & training centres

Turn searches into enrolments.

Highlight your programmes, languages taught and upcoming sessions to relevant applicants.

The key point

Information requests, followed up through to an appointment or enrolment.

08 / Hotels & tourism

Encourage direct bookings.

Present your accommodation or experience to travellers planning their stay, by destination and season.

The key point

Measure inquiries and bookings, with a page suited to the stay being searched for.

09 / Online shops

Connect your ads to your products.

Structure your Search and Shopping campaigns around your catalogue, stock and product margins.

The key point

Track purchases and actual profitability, beyond the number of clicks.

These examples illustrate our approach. Messages and targeting are adapted to your offer and your industry’s advertising rules.

YOUR BUDGET IN A FEW SECONDS

Calculate your investment.

A fee calculation with launch costs shown separately. Together, we will define the budget suited to your market.

How much would you like to spend on adverts?

The calculator applies the published scale before any taxes. Amounts are rounded in the selected currency. Setup is added only if needed, after approval of the quote.

Your estimate

Budget paid to Microsoft1,000 USD
Fixed management fee290 USD
Monthly total1,290 USD
One-off setup0 USD

First month, with selected options

1,290 USD

Indicative estimate. The quote confirms requirements and terms.

Review my project with GoSocial

Explore my budget’s potential

YOUR STARTING POINT

Which approach suits your business?

Choose your goal and current situation. An initial recommendation appears here, with no form or contact details required.

Change your answers to compare approaches.

YOUR RECOMMENDATION

Two answers. A clearer direction.

Select both options to see what we recommend working on first.

An initial direction, to refine together during your free consultation.
Your questions

Before launching Microsoft Ads.

The right channel depends on your audience, offer and ability to follow up on inquiries.

Does Microsoft Ads replace Google Ads?

Most often, it complements your acquisition strategy. The choice depends on search volume and cost per lead in your market, beyond clicks alone.

Can you reuse my Google campaigns?

Yes, importing can speed up preparation. We audit settings and ads after the import before approving delivery.

What budget should I plan for a launch?

We define a test budget after reviewing your goal, market and available content. The quote separates ad spend, fees and any creative services.

Do you guarantee a number of customers?

No. Results depend on your market, creative, landing page and sales follow-up. We agree useful measures and analyse results to decide the next steps.

A CONNECTED ECOSYSTEM

Our technology partners.

Complementary platforms to build, promote and grow your digital presence.

Meta Business Partners
Google Partner
Shopify
TikTok

Microsoft Ads: your US project.

For your US project, we agree the states and metropolitan areas you serve, the audience, content languages and the tools to connect. We plan content in American English and agree the states or metropolitan areas you serve. Work and approvals happen remotely with your team; inquiries, appointments and completed sales are measured separately.

YOUR BUDGET · YOUR ENQUIRIES · YOUR PROFITABILITY

Estimate your Microsoft Ads return on investment.

How many inquiries could your budget generate? Test a cost per inquiry, your customer conversion rate and average profit. The calculation includes the Microsoft Ads budget and our fees.

Understand the assumptions

Example values for testing a Microsoft Ads scenario, to replace with your data. These amounts are not measured average costs for this platform. Actual costs may be lower or higher depending on your offer, market, creative and the quality of inquiries sought. Adapt the scenario to your business.

Example: 20% means 2 customers for every 10 inquiries. Adjust this rate to your sales follow-up.

An inquiry is a request through a form or message, not a sale. Profit per customer is the amount billed minus the costs of your service or product, before advertising and fees.

Why calculate cost per inquiry rather than CPC?

An inexpensive click does not guarantee a useful inquiry. For a small service business, cost per inquiry connects the budget directly to requests received. We then measure it in your campaigns and compare it with inquiry quality and completed sales.

Inquiries = media budget ÷ cost per inquiry. Customers = inquiries × conversion rate. Replace assumptions with actual data as soon as it is available; this is not a forecast by industry or country.

YOUR SCENARIO · COSTS INCLUDED
—estimated return on investment
Estimated inquiries50
Estimated customers · 20 % of leads10
Estimated total cost per customer510 USD
Profit before advertising & management—
Profit after advertising & GoSocial—
Budget paid to Microsoft Ads1,000 USD
GoSocial management 290 USD290 USD
Total budget needed per month1,290 USD
Your break-even pointEnter your profit per customerCustomers needed to cover advertising spend and GoSocial management. Setup and additional costs are separate.
Calculation and fee details

ROI = (profit generated − total cost) ÷ total cost × 100. The total includes Microsoft Ads and our monthly management. Any USD 250 setup is one-off, separate and confirmed in the quote. Amounts are before any applicable taxes. Other expenses must be included in your profit per customer.

Refine my budget with GoSocial
A simulation to give you a starting point.
Limitations of this estimate

Cost per inquiry and the sales rate are adjustable assumptions. Actual results may be substantially higher or lower depending on your offer, creative, audience and follow-up. This simulation is neither a personalized forecast nor a guarantee of results.

Our optimization and your follow-up make the difference. GoSocial works on creative, audiences and budgets to improve inquiry quality. Your response speed, the quality of conversations and follow-ups help turn inquiries into customers.

Let’s talk about your next step

Your project deserves
a plan that
works.

Book a 30-minute conversation. We’ll discuss your business, what you already have and the next useful step.

Prefer to write? Email our team is also available.

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