AUDIENCES · AD DELIVERY · MEASUREMENT · US

Programmatic advertising in the US.
Media planned around your audience.

We define your programmatic advertising strategy: goals, audiences, creative and measurement. An approach for businesses that need to expand their visibility beyond existing channels.

A clear scopeInquiry trackingPersonal support
THE GOSOCIAL JOURNEY
Programmatic advertising · 3 connected steps.
01
Reach your audienceSuitable placements
A clear next step. An organized follow-up.
02
Help people discover your offerA consistent message
03
Measure & optimizeAd delivery & inquiries
They trusted us with their project.
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OuiGlass
Machaussure.ma
Riad Monceau
British Academy School Marrakech
Nevy’s LanguageRapid Pare-Brise Saint-NazaireDFM Clinic Casablanca
Programmatic advertising partner for US businesses

Expand your reach, with a clear direction.

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A goal before impressions

Awareness, traffic or retargeting: we define the campaign’s role and meaningful indicators before buying media space.

A clear delivery framework

Markets, formats, exclusions and inventory options are reviewed according to available platforms and partners.

Results put in context

Impressions and clicks alone do not prove sales. We interpret results alongside the visitor journey and your actual goals.

A PRACTICAL SCOPE

You know what is being done.
And why.

Deliverables, access and responsibilities are defined at the start. We focus on your business, beyond isolated metrics.

Define my project scope
  • Brief, goals and feasibility
  • Media plan and proposed audiences
  • Formats and creative variations
  • Delivery framework and exclusions
  • Agreed measurement setup
  • Reporting and optimization opportunities
OUR APPROACH

A clear plan, from brief to follow-up.

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Understand your business

Your offer, customers, resources and starting point. We choose priorities together.

Create and set up

An agreed scope, checkpoints and practical deliverables. Your feedback is part of the work.

Measure and adjust

We review meaningful results and next actions. Your feedback from the field informs improvements.

YOUR STARTING POINT

One question. A direction.

Choose your priority to prepare our conversation. This short assessment gives you a starting point, rather than a promise of results.

We will review your market, offer and resources before confirming the plan.

Your first direction

Start with the essentials.

Focus: Build brand awareness. Your target market, objectives, available content and sales follow-up shape the plan. We assess the resources and costs before recommending a scope.
ONE-OFF SETUP

Setup Package

250 USD

One payment · establish the foundations for launch.

  • Advertising platform account and access setup
  • Acquisition strategy and initial structure
  • Tracking plan with platform conversion tracking, as agreed in the quote
  • Events and audiences suited to your website
  • Documentation of the tracking installed
Prepare my launch

Monthly management, ad spend, licences and any hosting are charged separately.

MONTHLY SUPPORT

Management Package

290 USD / month

US fees in USD: fixed management of 290 USD per month and initial setup of 250 USD when required. Advertising spend is separate.

  • Campaign audit and creation or restructuring
  • Audience development and creative testing
  • Ad and budget optimization
  • Support from a Programmatic advertising specialist and WhatsApp discussions
  • Monthly report and recommendations
Discuss my campaigns

Setup is added only if needed, after approval of the quote.

US fees in USD: fixed management of 290 USD per month and initial setup of 250 USD when required. Advertising spend is separate.

YOUR QUESTIONS

Before you begin.

Need more detail about your project? Let’s discuss it directly.

What is programmatic advertising?

It is a way of buying and delivering ad space through platforms, within an audience, budget and format framework. Strategy and delivery controls remain essential.

Is it suitable for a small business?

Not always. We assess your goal, budget and existing channels. A Google Ads or Meta Ads campaign may be more suitable as a starting point.

Which formats can you consider?

The plan can consider display or video formats according to platforms, accessible inventory and market. The formats selected are specified in the proposal.

How do you avoid unsuitable ad placements?

We define the exclusions and criteria available in the selected setup, then monitor delivery and agreed measures. No advertising environment can be completely free of risk.

A CONNECTED ECOSYSTEM

Our technology partners.

Complementary platforms to build, promote and grow your digital presence.

Meta Business Partners
Google Partner
Shopify
TikTok

Programmatic advertising: your US project.

For your US project, we agree the states and metropolitan areas you serve, the audience, content languages and the tools to connect. We plan content in American English and agree the states or metropolitan areas you serve. Work and approvals happen remotely with your team; inquiries, appointments and completed sales are measured separately.

YOUR BUDGET IN A FEW SECONDS

Calculate your investment.

A fee calculation with launch costs shown separately. Together, we will define the budget suited to your market.

How much would you like to spend on adverts?

The calculator applies the published scale before any taxes. Amounts are rounded in the selected currency. Setup is added only if needed, after approval of the quote.

Your estimate

Budget paid to advertising platforms1,000 USD
Fixed management fee290 USD
Monthly total1,290 USD
One-off setup0 USD

First month, with selected options

1,290 USD

Indicative estimate. The quote confirms requirements and terms.

Review my project with GoSocial

Explore my budget’s potential

YOUR BUDGET · YOUR ENQUIRIES · YOUR PROFITABILITY

Estimate your Programmatic advertising return on investment.

How many inquiries could your budget generate? Test a cost per inquiry, your customer conversion rate and average profit. The calculation includes the Programmatic advertising budget and our fees.

Understand the assumptions

Example values for testing a Programmatic advertising scenario, to replace with your data. These amounts are not measured average costs for this platform. Actual costs may be lower or higher depending on your offer, market, creative and the quality of inquiries sought. Adapt the scenario to your business.

Example: 20% means 2 customers for every 10 inquiries. Adjust this rate to your sales follow-up.

An inquiry is a request through a form or message, not a sale. Profit per customer is the amount billed minus the costs of your service or product, before advertising and fees.

Why calculate cost per inquiry rather than CPC?

An inexpensive click does not guarantee a useful inquiry. For a small service business, cost per inquiry connects the budget directly to requests received. We then measure it in your campaigns and compare it with inquiry quality and completed sales.

Inquiries = media budget ÷ cost per inquiry. Customers = inquiries × conversion rate. Replace assumptions with actual data as soon as it is available; this is not a forecast by industry or country.

YOUR SCENARIO · COSTS INCLUDED
—estimated return on investment
Estimated inquiries50
Estimated customers · 20 % of leads10
Estimated total cost per customer510 USD
Profit before advertising & management—
Profit after advertising & GoSocial—
Budget paid to Programmatic advertising1,000 USD
GoSocial management 290 USD290 USD
Total budget needed per month1,290 USD
Your break-even pointEnter your profit per customerCustomers needed to cover advertising spend and GoSocial management. Setup and additional costs are separate.
Calculation and fee details

ROI = (profit generated − total cost) ÷ total cost × 100. The total includes Programmatic advertising and our monthly management. Any USD 250 setup is one-off, separate and confirmed in the quote. Amounts are before any applicable taxes. Other expenses must be included in your profit per customer.

Refine my budget with GoSocial
A simulation to give you a starting point.
Limitations of this estimate

Cost per inquiry and the sales rate are adjustable assumptions. Actual results may be substantially higher or lower depending on your offer, creative, audience and follow-up. This simulation is neither a personalized forecast nor a guarantee of results.

Our optimization and your follow-up make the difference. GoSocial works on creative, audiences and budgets to improve inquiry quality. Your response speed, the quality of conversations and follow-ups help turn inquiries into customers.

Let’s talk about your next step

Your project deserves
a plan that
works.

Book a 30-minute conversation. We’ll discuss your business, what you already have and the next useful step.

Prefer to write? Email our team is also available.

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